Creator Economy Updates: How did the COVID-19 pandemic Change Digital Communication?

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With fewer opportunities to see each other in person, it becomes more difficult to maintain social bonds. As a part of the creator economy, you may want to know the changes in digital communication amidst the pandemic. 

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The coronavirus has brought about significant change in many facets of the life of Americans. It compelled millions of people to be confined to their homes for extended periods since it closed down schools, businesses, and places of employment. 

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Public health authorities recommended limits on social contact to contain the spread of the virus. These recommendations profoundly impacted how many people worked, learned, communicated with their loved ones, performed basic day-to-day tasks, celebrated, and mourned. Hence, technology's role in this shift is essential to recognize.

Users connect mainly via video chat 

While traditional social networking sites such as Instagram, Facebook, Snapchat, etc., have been booming in the creator economy, it seems that we want to do more than simply communicate through messaging and text – we want to see one another. 

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This has provided a significant boost to programs that dwell in relative obscurities, like Google’s video conferencing application, Duo, and Houseparty, which allows groups of friends to join a single video chat and play games together.

Video and conference calls have become commonplace for people  

Citizens in the United States described how their lives were altered due to COVID-19. A range of virtual events, such as attending weddings, family holidays, and funerals, can be facilitated through video and conference calls.  

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The internet has virtually altered some parts of daily life, such as making phone calls to loved ones, shopping for groceries, and ordering takeout. 

Brands have pushed for contactless services 

Contactless services have become increasingly popular among customers, which has led to an increase in brands' ability to provide this experience to their customers through automation. 

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The easier it is for brands to offer their customers safe shopping experiences, the fewer processes they have to deal with directly.

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Brands stand to gain much from automation, which may help with inventory management to email subscriber lists. Automation has already begun to be recognized by many firms. Still, this pandemic has caused an increasing number of businesses to alter their vision and see the potential of this technology.

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Many successful brands have also launched their online communities to ensure fast and efficient customer service to their customers. 

More emphasis is placed on cybersecurity

As the importance of digital capabilities has grown, so has the role of cybersecurity in ensuring those capabilities. Technology and software are increasingly being used by businesses across various industries, including education and healthcare, to help them deliver essential services to consumers and students while collaborating with colleagues on important matters.

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This gives attackers ample time to inflict damage on a company's computer systems, as the average cybersecurity breach takes 280 days to be discovered and contained. It costs businesses an average of $3.86 million to implement.

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Many industries have begun to notice the significance of raising their cybersecurity spending due to the rise in remote labor. As a result of the pandemic's impact on revenue and budgets, cybersecurity has become a top priority for businesses, especially in the creator economy.

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Using technology, businesses of all kinds can connect with customers worldwide at the push button. As a result of the pandemic restrictions, they quickly learned the power of the internet to conduct business. A pandemic accelerated the digitalization process and produced a setting that encourages innovation and technology adoption in the future, especially in the creator economy. 

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