How Can Content Creators Repurpose their Video Content?
Producing video content for social media may be a tedious and time-consuming task. It takes a lot of time and effort for content creators to produce high-quality long-form videos.
For even something as seemingly spontaneous as live video, preparation is necessary. The video's lifespan is extremely limited once you have completed the planning, shooting, and editing phases.
Do not give up hope. Adding some repurposing magic can extend the life of your video.
In this article, you will learn:
- Why is video content important for content creators?
- 5 ways content creators can do to repurpose their video content
- 3 tools content creators need to repurpose their video content
Why is video content important for content creators?
Since over a century ago, the moving image has been responsible for providing us with entertainment.
Have a look at any social media platform in the market today.
You will notice that various market-leading influencers and content creators, small businesses, and multinational brands are all competing for your attention by posting cutting-edge video content in multiple formats. Video has evolved into one of the most powerful marketing mediums currently available.
Video is currently used in marketing by an astounding 85 percent of organizations, with 92 percent of marketers saying it is an essential element of their overall strategy.
Marketers are now focusing their efforts on Generation Z, and they are doing so with great care and consideration.
Generation Z currently accounts for 40% of all consumers. Billboards or other traditional advertising mediums do not influence them. This segment of digital natives prefers to get their information through social media. As far as they are concerned, video content is king.
According to a recent study, the average Generation Z consumer spends 3.4 hours a day watching movies online.
Another reason marketers and content creators are clamoring to employ video content is that it gives a high return on investment.
88% of video marketers reported an excellent ROI from their initiatives, according to the most recent Hubspot data.
5 Ways Content Creators Can Do to Repurpose their Video Content
Writing, pre-production, filming, and post-production...
High-quality, compelling videos need time and resources to produce.
A video is not the end of the road. Repurposing material allows you to broaden your reach without having to start from scratch.
This section will look at 5 ways to repurpose your video content to get greater engagement and return on your investment.
Turn your video into a podcast
On social media, video material is gaining traction. A greater emphasis on video content is placed on us on Facebook, Twitter, Snapchat, and Instagram. But not everyone is interested in watching.
Viewers must give their complete attention to a video to get the most out of it. Watching and listening require them to put down whatever they are doing.
Because only one of our five senses is engaged when listening to the audio, it is easier for them to take in information from your content. The podcasts can be listened to while we accomplish other things. We put our headphones on and blast music when we are driving, cleaning the house, or working out.
Transcribe your video and create a blog post
Video content can also be repurposed into blog entries.
This can be time-consuming, but it pays enormous returns on your content marketing efforts. Including a video in your blog posts is a great way to engage your audience and keep them on your site longer.
You can also improve your SEO by injecting specific keywords into the recycled content you write.
Marketers and content creators fight over the supremacy of video over written content.
Videos are used for varied purposes. With the use of videos and blog articles, you will be able to draw in viewers and show off your products, services, and content.
In fact, 53 percent of all web traffic comes from organic search, primarily Google, and 67.6 percent of all clicks go to the top five Google search results.
Create video ads using customer testimonials
According to a new report, US digital video ad expenditure is expected to reach $55.34 billion in 2021. And by the end of 2023, it's predicted to reach $78.5 billion.
Ultimately, what does it entail? As long as they are in video format, ads are pretty compelling.
Videos appeal to numerous senses simultaneously and offer a lot of information in a short period, making them ideal for advertising. With videos, mobile ad users see a two-fold increase in the number of click-throughs. They also outperform interstitial and banner advertising.
Consider turning testimonials into video advertising if you want it to perform even better. Testimonials will surely help you in winning the trust of your target audience.
Follow these simple steps:
Step #1: To avoid any legal concerns in the future, make sure you get permission from any customers you feature in your video ads.
Step #2: Ensure that the ad's intended audience and problem correspond to the persona and pain point of the interviewed customer. Making a video that connects with your target audience will be much easier with this information in mind.
Step #3: Make sure your video ad is the right size for the platform it will be running on. Twitter's video ad technical components differ from Facebook, Pinterest, and LinkedIn ads.
Turn video content into GIFs
Many content creators are indulged in turning their videos into animated GIFs.
After you have finished your video, take a quick look at it to see whether there is a hilarious motion.
Cut out the video portion that you do not like or think is funny and post it to Tenor and GIPHY. Tag your audience on social media after you have posted it. They may begin to use it in comments and private messages once it is available on Tenor and GIPHY.
The animated gif can be used again to promote your video on social media.
Make social media teasers out of webinars
Webinars typically provide an abundance of helpful information.
As a content creator, you have to be creative and resourceful. Rather than just emailing the replay and calling it a day, you might want to think about creating more leads out of it. How? By posting short clips on social media, you can urge your audience to view the full-length version of the event.
To guarantee that the recycled content receives the attention it needs, consider the following advice:
- Only use video clips that show takeaways from your webinar. Consider the speaker’s most essential advice or point of view on the topic.
- To make the repurposed video more accessible, add captions. 83 percent of the people who watch videos do so without sound. In addition, 430 million people worldwide suffer from hearing loss, making up 5 percent of the worldwide population.
- Your brief video should include a call to action (CTA) that encourages people to watch the replay of the webinar.
3 Tools Content Creators Need to Repurpose their Video Content
Now that you have ideas on how to turn your video content into other purposeful content material let us look at the list of tools you need as a content creator.
Audacity
Since it is a full-featured program that supports multi-track editing and is compatible with Windows, macOS, and Linux, Audacity has earned our recommendation for the best overall audio editing software. It works exceptionally well for various audio editing tasks, such as podcasts. The best part is that there is no charge when you use it.
Rev
A transcription service like Rev does not offer software but rather a community of exceptionally skilled transcriptionists. The final transcript will be given to you in 12 hours with a 99 percent accuracy rate for just $1.25 per minute of audio. Apart from the audio file submission, there is no additional work required.
To make things even easier, it is integrated with Google Drive and Dropbox. Spotify, Forbes, and CNBC are just some organizations that have given Rev high marks.
iMovie
Apple's iMovie has a wide range of useful features for creating videos, such as organizing your media, applying color grading, adjusting the speed, adding green-screen effects, and adding narration and music. In terms of new formats, it is not always the best, but it does support 4K and HEVC.
Expanding your audience beyond viewers into readers, students, and listeners is possible with video content. Your video content can be repurposed so that you do not have to spend time generating new content for each unique audience. Content creators gain lots of benefits from repurposed content. They use it to make their audience engaged in their online communities on Backspace.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
